Energy in Every Step AI video prompt example

[Format] High-energy commercial for an original, unbranded performance shoe with a generic design and no recognizable trade dress.
[00:00-00:02] Extreme close-up. The outsole compresses against a wet running track, pushing droplets outward in a perfect circular burst.
[00:02-00:05] Side tracking shot. An anonymous runner accelerates through a dark tunnel while floor lights activate beneath each step. The camera remains focused on movement and material response, not identity.
[00:05-00:08] The runner leaps across a shallow gap. Time slows as fabric flexes, laces react naturally, and the sole absorbs impact.
[00:08-00:10] Match cut from the landing footprint to the shoe floating above a minimal textured surface. A soft pulse of light travels through the sole, then stops on a clean product hero frame without text or logos.

[Rights & IP Constraints] Use only original fictional characters, locations, products, packaging, interfaces, symbols, costumes, vehicles, and architecture. No logos, trademarks, brand names, copyrighted characters, franchise-specific designs, celebrity likenesses, living-artist style imitation, copyrighted music, or recognizable branded trade dress. Any visible text must be generic and newly invented.

Prompt breakdown

What to study

Study how material, light, motion, and product benefit are described without relying on an existing brand identity.

• Define the product surface and lighting before adding movement.
• Keep transitions tied to a feature the viewer can immediately read.
• End on a clean product frame that works without a logo or tagline.